Program

Royal Palace National Museum Luang Prabang

Mekong Tourism Forum 2025

United Journey – Stronger Together
25-27 June 2025 | Luang Prabang, Lao PDR

TENTATIVE PROGRAMME

Agenda

Time Date | Program | Attendees Venue
Day 1 | Wednesday, 25 June 2025 | Welcome Dinner
18:00-20:00 Welcome Dinner
Dress code: Business casual / national costume
Pullman
Luang Prabang
Day 2 | Thursday, 26 June 2025 | Mekong Tourism Forum (MTF) 2025
All Day Tourism Exhibition Space (Day 3) Pullman
Luang Prabang
08:00-08:30 Registration for Mekong Tourism Forum 2025
Dress code: Business attire
Attendees: Govt officials from GMS countries, Development Partners, International organizations and private sector
Pullman
Luang Prabang
08:30-17:00 Mekong Tourism Forum (MTF)  
08:30-08.35 Welcome and Introduction
 
08:35-08:50 Opening Remarks
 
08:50-09:05 Luang Prabang’s Welcome Remarks
 
09:05-09:20 MTCO’s Welcome Remarks
 
09:20-09:40 Launching Ceremony of the GMS Tourism Strategy 2030

The GMS Tourism Strategy 2030 sets a new roadmap for tourism development in the Greater Mekong Subregion, emphasizing sustainability, digitalization, resilience, and regional cooperation. This session will officially unveil the strategy, highlighting its vision and priorities while encouraging collaboration among governments, industry leaders, and development partners to drive regional tourism growth.
Namkhong Room
Pullman
Luang Prabang
09:40-09:45 Group Photo
 
09:45-10:15

Keynote Speech: “United Journey – Stronger Together”

This keynote session sets the stage for this year’s Mekong Tourism Forum by highlighting the transformative power of collaboration. As we launch the GMS Tourism Strategy 2030, this keynote will focus on the essence of partnership—spanning national governments, local authorities, private sectors, and grassroots communities.

The session will explore how working hand-in-hand across borders, sectors, and societal levels fosters inclusive and sustainable tourism. It underscores the interconnectedness of economic growth, cultural preservation, and social equity, demonstrating that true progress can only be achieved through a united and inclusive approach. This address will also reflect on the successes and lessons of GMS tourism cooperation, illustrating how collaborative frameworks can serve as catalysts for regional development, resilience, and shared prosperity.

Namkhong Room
Pullman
Luang Prabang
10:15-10:45 Networking Break
 
10:45-11:15

Expert’s Perspective: “Visitor Management for Sustainable Tourism”

As the Greater Mekong Subregion (GMS) experiences a surge in visitors, effective visitor management is crucial for ensuring sustainable and equitable tourism. This session will explore strategies to balance increasing tourism numbers while preserving cultural and natural assets.

The discussion will highlight best practices for managing visitor flows, mitigating overcrowding, and enhancing destination resilience. Experts will share insights on innovative policies and approaches that help maintain the quality of visitor experiences while safeguarding local communities and heritage sites.

Namkhong Room
Pullman
Luang Prabang
11:20-12:00 Media Update on GMS Tourism Activities
Attendees: Media, MTCO and Representatives from GMS NTOs
Namkhong Room
Pullman
Luang Prabang
12:00-13:00 Networking Lunch Pullman
Luang Prabang
13:00-13:30 Transfer to Breakout Venues
 
13:00-17:00

Breakout Sessions
Dress code: Smart casual

Participants are divided into two tracks, each with two sub-groups (50 people each):

Track A: From Farm to Table

This track emphasizes the synergy between Agrotourism and Gastronomy Tourism, showcasing how agriculture and culinary heritage work together to create authentic travel experiences.

 
Group A1: Gastronomy Tourism
Explore the cultural and culinary significance of local cuisines, focusing on farm-to-table dining.
Oct Pop Tok
Group A2: Agrotourism
Visit a local farm to learn about sustainable agricultural practices and their role in tourism.
The Living Land
Track B: Culture Heritage & Ecotourism
This track focuses on Ecotourism and Culture & Heritage, exploring the intersection between nature conservation and cultural preservation in tourism.
 
Group B1: Ecotourism
Immerse yourself in a natural tourism setting, focusing on conservation and eco-friendly practices.
The Namkhan Resort
Group B2: Culture & Heritage Tourism
Explore the role of cultural heritage in tourism, emphasizing heritage conservation, community involvement, and the sustainable promotion of cultural sites and traditions.
Heuan Chan Heritage
13:30-15:00 Breakout Session – Round 1

Participants will begin their first session within their selected track. Each sub-group will engage in an interactive session before rotating to the next experience in Round 2.
 
15:00-15:30 Transfer to Next Session Venues  
15:30-17:00

Breakout Session – Round 2

Participants will switch to their second session within their chosen track, ensuring they experience both topics.

Track A: From Farm to Table

  • Group A1: Moves to Agrotourism
  • Group A2: Moves to Gastronomy Tourism

Track B: Culture Heritage & Ecotourism

  • Group B1: Moves to Culture & Heritage Tourism
  • Group B2: Moves to Ecotourism

Note: Each track can accommodate up to 100 participants. While we will do our best to allocate participants to their preferred track, placements are subject to availability. If a track reaches full capacity, participants will be assigned to the other track with available spots.

 
17:00 Transfer back to the official hotels  
18:30 Transfer from the official hotels to dinner venue  
19:00-21:00 Dinner Reception: Themed ‘Taste of Luang Prabang
Dress code: National Attire or Smart Casual

MTF Handover Ceremony
The Grand
Luang Prabang Hotel
21:00 Transfer back to the official hotels
 
Day 3 | Friday, 27 June 2025| Technical Tour
08:00-17:00

Technical Tour
Dress code: Casual and comfortable shoes

Delegates will explore Luang Prabang through four themed tracks (max. 50 pax per track), offering insights into cultural heritage, sustainability, and local craftsmanship.

Track 1: Heritage & Handicraft
Track 2: Nature & Farm Experience
Track 3: Sustainable Living & Cultural Legacy.
Track 4: Artisan Traditions & Craftsmanship

Various tourism sites
Evening Explore Luang Prabang at your leisure  
Day 4 | Saturday, 28 June 2025| Departure
All Day Departure  

*Please note that the program is subject to change without prior notice.*

Registration is now open and complimentary for all, until Monday 8th April 2024, or until all available spots are filled. As space is limited, spots will be allocated on a first-come, first-served basis.

The registration includes:

    • Access to the forum and all functions listed in the program, including dinners, lunches, and coffee breaks
    • Technical tour
    • Airport transfer to/from the official hotel
    • Daily transfer from the official hotel to the venue

What to expect at
MTF 2024

/

Technical Tour

Date: 25th April 2024

Morning:

  • Visit Jade Dragon Snow Mountain Glacier Park, a natural spectacle offering stunning views.
  • Explore the serene Blue Moon Valley Scenic Area, known for its crystal-clear waters.

Noon:

  • Enjoy a relaxing lunch at a local restaurant, featuring delicious regional and international cuisine.

Afternoon:

  • Watch the “Impression of Lijiang” show, a vibrant, outdoor showcase of Yunnan’s ethnic cultures and natural beauty.
  • Visit the Baisha Jinxiu Art Institute to witness the area’s rich artistic heritage.
  • Explore the ancient Baisha Murals, reflecting the diverse cultural influences of the region.

Evening:

  • Enjoy dinner in the hotel.