Program
Royal Palace National Museum Luang Prabang
Mekong Tourism Forum 2025
“United Journey – Stronger Together”
25-27 June 2025 | Luang Prabang, Lao PDR
TENTATIVE PROGRAMME
Agenda
Time | Date | Program | Attendees | Venue |
Day 1 | Wednesday, 25 June 2025 | Welcome Dinner | ||
18:00-20:00 | Welcome Dinner Dress code: Business casual / national costume |
Pullman Luang Prabang |
Day 2 | Thursday, 26 June 2025 | Mekong Tourism Forum (MTF) 2025 | ||
All Day | Tourism Exhibition Space (Day 3) | Pullman Luang Prabang |
08:00-08:30 | Registration for Mekong Tourism Forum 2025 Dress code: Business attire Attendees: Govt officials from GMS countries, Development Partners, International organizations and private sector |
Pullman Luang Prabang |
08:30-17:00 | Mekong Tourism Forum (MTF) | |
08:30-08.35 | Welcome and Introduction |
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08:35-08:50 | Opening Remarks |
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08:50-09:05 | Luang Prabang’s Welcome Remarks |
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09:05-09:20 | MTCO’s Welcome Remarks |
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09:20-09:40 | Launching Ceremony of the GMS Tourism Strategy 2030 The GMS Tourism Strategy 2030 sets a new roadmap for tourism development in the Greater Mekong Subregion, emphasizing sustainability, digitalization, resilience, and regional cooperation. This session will officially unveil the strategy, highlighting its vision and priorities while encouraging collaboration among governments, industry leaders, and development partners to drive regional tourism growth. |
Namkhong Room Pullman Luang Prabang |
09:40-09:45 | Group Photo |
|
09:45-10:15 | Keynote Speech: “United Journey – Stronger Together” The session will explore how working hand-in-hand across borders, sectors, and societal levels fosters inclusive and sustainable tourism. It underscores the interconnectedness of economic growth, cultural preservation, and social equity, demonstrating that true progress can only be achieved through a united and inclusive approach. This address will also reflect on the successes and lessons of GMS tourism cooperation, illustrating how collaborative frameworks can serve as catalysts for regional development, resilience, and shared prosperity. |
Namkhong Room Pullman Luang Prabang |
10:15-10:45 | Networking Break |
|
10:45-11:15 | Expert’s Perspective: “Visitor Management for Sustainable Tourism” The discussion will highlight best practices for managing visitor flows, mitigating overcrowding, and enhancing destination resilience. Experts will share insights on innovative policies and approaches that help maintain the quality of visitor experiences while safeguarding local communities and heritage sites. |
Namkhong Room Pullman Luang Prabang |
11:20-12:00 | Media Update on GMS Tourism Activities Attendees: Media, MTCO and Representatives from GMS NTOs |
Namkhong Room Pullman Luang Prabang |
12:00-13:00 | Networking Lunch | Pullman Luang Prabang |
13:00-13:30 | Transfer to Breakout Venues |
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13:00-17:00 | ||
Breakout Sessions Participants are divided into two tracks, each with two sub-groups (50 people each): |
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Group A1: Gastronomy Tourism Explore the cultural and culinary significance of local cuisines, focusing on farm-to-table dining. |
Oct Pop Tok | |
Group A2: Agrotourism Visit a local farm to learn about sustainable agricultural practices and their role in tourism. |
The Living Land | |
Track B: Culture Heritage & Ecotourism This track focuses on Ecotourism and Culture & Heritage, exploring the intersection between nature conservation and cultural preservation in tourism. |
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Group B1: Ecotourism Immerse yourself in a natural tourism setting, focusing on conservation and eco-friendly practices. |
The Namkhan Resort | |
Group B2: Culture & Heritage Tourism Explore the role of cultural heritage in tourism, emphasizing heritage conservation, community involvement, and the sustainable promotion of cultural sites and traditions. |
Heuan Chan Heritage | |
13:30-15:00 | Breakout Session – Round 1 Participants will begin their first session within their selected track. Each sub-group will engage in an interactive session before rotating to the next experience in Round 2. |
|
15:00-15:30 | Transfer to Next Session Venues | |
15:30-17:00 |
Breakout Session – Round 2 Participants will switch to their second session within their chosen track, ensuring they experience both topics.
Track B: Culture Heritage & Ecotourism
Note: Each track can accommodate up to 100 participants. While we will do our best to allocate participants to their preferred track, placements are subject to availability. If a track reaches full capacity, participants will be assigned to the other track with available spots. |
|
17:00 | Transfer back to the official hotels | |
18:30 | Transfer from the official hotels to dinner venue | |
19:00-21:00 | Dinner Reception: Themed ‘Taste of Luang Prabang Dress code: National Attire or Smart Casual MTF Handover Ceremony |
The Grand Luang Prabang Hotel |
21:00 | Transfer back to the official hotels |
|
Day 3 | Friday, 27 June 2025| Technical Tour | ||
08:00-17:00 | Technical Tour Delegates will explore Luang Prabang through four themed tracks (max. 50 pax per track), offering insights into cultural heritage, sustainability, and local craftsmanship. Track 1: Heritage & Handicraft |
Various tourism sites |
Evening | Explore Luang Prabang at your leisure | |
Day 4 | Saturday, 28 June 2025| Departure | ||
All Day | Departure |
*Please note that the program is subject to change without prior notice.*
Registration is now open and complimentary for all, until Monday 8th April 2024, or until all available spots are filled. As space is limited, spots will be allocated on a first-come, first-served basis.
The registration includes:
- Access to the forum and all functions listed in the program, including dinners, lunches, and coffee breaks
- Technical tour
- Airport transfer to/from the official hotel
- Daily transfer from the official hotel to the venue
What to expect at
MTF 2024

An inspiring visionary keynote on the future of travel, focusing on the industry's shift to sustainable and conscious tourism, post-pandemic adaptations, the evolving preferences of conscious travelers, market shifts, and innovative GMS strategies for thriving.

Insightful panel discussions led by regional experts focused on:
- Bridging diverse cultures along the GMS corridor to support robust, inclusive, and sustainable tourism, emphasizing the untapped potential in secondary destinations and community engagement for cultural empowerment.
- Enhancing regional collaboration to promote policy harmonization and sustainable practices, to foster a unified, prosperous, and responsible future for GMS tourism.

An exhibition showcasing the regional cooperation projects under the GMS framework.

Networking opportunities to reconnect face-to-face with tourism stakeholders from both the public and private sectors.

Key insights on Lijiang's dynamic cultural tourism and investment landscape, uncovering unique opportunities and trends.

A field study in Lijiang's Old Town, featuring smart management practices and an exclusive exhibition showcasing Lijiang's rich cultural and tourism industry integration.
Technical Tour
Date: 25th April 2024
Morning:
- Visit Jade Dragon Snow Mountain Glacier Park, a natural spectacle offering stunning views.
- Explore the serene Blue Moon Valley Scenic Area, known for its crystal-clear waters.
Noon:
- Enjoy a relaxing lunch at a local restaurant, featuring delicious regional and international cuisine.
Afternoon:
- Watch the “Impression of Lijiang” show, a vibrant, outdoor showcase of Yunnan’s ethnic cultures and natural beauty.
- Visit the Baisha Jinxiu Art Institute to witness the area’s rich artistic heritage.
- Explore the ancient Baisha Murals, reflecting the diverse cultural influences of the region.
Evening:
- Enjoy dinner in the hotel.