The TOURISM INTERPRETATION: Manual for Planning and Management is intended to provide destination and attraction managers with a guide to the process and the essential role of interpretation in tourism planning and development, as well as highlighting the importance of human and financial resources to ensure quality interpretation. The presents case studies based on the authors’ and their teams’ development and research work in Southeast Asia, demonstrating the importance of interpretation and storytelling.
Destination and attraction managers include not only those who are responsible for the management and operations of a destination or attraction but also the owners and those responsible for the stewardship of a destination or attraction. (In this instance, the use of the term ‘owners’ is intended to encompass government departments, municipal bodies, or non-profit and commercial groups/entities who are responsible for the management of a dest
