Through Smart Tourism, governments have the opportunity to utilize big data and relevant technologies to:
> Attract target travelers by having a better understanding of their preferences
> Facilitate traveler touchpoints along the entire travel journey
> Connect travelers with city infrastructure and commuter networks for a more seamless travel experience
> Serve travelers better by connecting data, travel providers and traveler touchpoints
To this end, Amadeus has brought together leaders from Thailand’s Digital Economy Promotion Agency (depa) and the Pacific Asia Travel Association (PATA) to identify key opportunities for Thailand’s tourism industry and to provide a roadmap for the decade ahead.
