Thailand has finally reopened its doors to fully vaccinated travellers from 63 countries since November 1, 2021. The kingdom is targeting a 70% vaccination rate by the end of 2021. Will 2022 be the year of tourism turnaround for Thailand?
Amongst Bangkok, Hua Hin, Pattaya, and Phuket, which market is likely to lead the recovery as we move into 2022?
What challenges and opportunities will each market face?
The latest study by Horwath HTL analyses the Thailand hotel market performance and the global situation after nearly two years in the pandemic and forecasts the near-term recovery of key tourism destinations in Thailand.