The Greater Mekong Sub-region (GMS) countries have adopted the GMS Tourism Marketing Strategy and Action Plan 2015-2020 which focuses on sustainably developing thematic and multi-country products in secondary destinations and jointly promoting GMS tourism products. The focus is in line with the Royal Thai Government’s vision and concept “From the Sufficiency Economy Philosophy to Sustainable Development Goals” based on the philosophy of His Majesty
the late King Bhumibol Adulyadej of Thailand.
During more than seventy years on the throne, His Majesty initiated literally thousands of development projects that have greatly benefited the country and its people. Most notably, the projects improve the quality of life of the people of the Northern hill tribes by replacing opium poppies with cash crops and working to halt the destruction of precious forests and watersheds in Northern Thailand.
To honour and pay tribute to the late King Bhumibol Adulyadej, whose philosophy led to the sustainable community and tourism destination development, the Department of Tourism has produced this booklet and a map to promote the thematic tourism routes linking Royal Projects to other tourist destinations in the GMS countries.
