According to the new C9 Hotelworks Samui Hotel Market Update 2019, much of the issue is the mono airlift as a result of the destination relying on a private airport and single carrier.
Bangkok Airways continues to talk a tight rope on terms of a weighted reliance of revenue from the lucrative Bangkok Samui route and lower numbers from Mainland China.
What is the gamechanger for the market remains unclear? While talk has been about an 18- kilometer bridge from the Don Sak on the mainland to the island, the reality is it still takes over an hour to get from Don Sak to Surat Thani airport.
While certain luxury properties and boutique hotels continue to see reasonable levels of trading, the wider- hotel market remains stressed.
For many the question for Samui remains to stay small and niche or wait for a change to the island’s infrastructure.