The target audience for this manual includes professionals working on tourism-related projects in developing countries, including staff from donor and government agencies, non-governmental organizations, consulting firms, universities, businesses, and other entities. Some specific examples of audiences that would benefit include:
• Residents or expatriate professionals engaged in development assistance activities
• Local authorities such as a destination management organization, tourism office, promotion agency, or
organization exercising governance power over tourist activities
• Public, semi-public, or civil society administrators or professionals responsible for the development,
promotion, or organization of tourism activities
• Destination management companies responsible for managing commercial activities for city, theme
park, or resort destinations
• Local, public, or private tourism operators offering activities, transportation, lodging, food, attractions, events, or others concerned with enhancing the long-term sustainability and competitiveness of tourism destinations
• Private, local entrepreneurs
• Non-governmental organizations seeking to fulfill their missions through sustainable initiatives
• Consultants involved in tourism planning and development
• University professors teaching tourism or planning courses
Mar
2014
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