How the world’s youngest generation is influencing family travel?
GETTING TO KNOW GEN ALPHA:
– BORN AFTER 2010 and known as the children of Millennials, the first generation born entirely within the 21st century
– DIGITAL NATIVES growing up with Instagram and the iPad (which both also debuted in 2010), this generation is already tech power-users
– WILL REACH NEARLY 2 BILLION by the time the last of this generation is born in 2025, with 2.5 million born around the world every week.
– CULTURAL & ECONOMIC IMPACT of Alphas and Gen Z are expected to be equal to that of their parents or older siblings, the Millennials
– GREAT POTENTIAL as Alphas are expected to be the most formally-educated, longest-living and wealthiest generation
KEY HIGHLIGHTS
– On average globally, travellers with Gen Alphas are taking more than three family trips per year
– Most Trips are domestic for those with Gen Alphas, whether travelling as a family or without kids
– Family friendly fun for all, kid-friendly entertainment and safety drive family travel decisions
– When it comes to family travel, experience beats expense
– Entertainment when travelling also includes device time for Gen Alphas
– Plane and Car are preferred modes of transportation for family travel
