The objective of this standard is to develop an Association of South East Asian Nations (ASEAN) Spa Standard with a certification process which will increase the quality of human resources, services and facilities in the ASEAN spa industry, with a unified spa industry agreement across ASEAN members states. The standard will establish a professional level of spa; place, service, people, products, equipment, management and environment, which will enable spa operators and spa clients to benefit from a collective approach to operational professionalism and client wellbeing, while still being respectful of cultural nuances.
The development of ASEAN Spa Standard will also ensure the implementation of ASEAN Tourism Strategic Plan (ATSP) 2011-2015 which was adopted by ASEAN Tourism Ministers that chart out measure 2.1.4: “Develop an ASEAN Spa Standard with a certification process.”
With the growth of the Spa industry around the world, the increasing demand for ‘everything Asian’, and the exploitation of Traditional Treatments, the introduction of an ASEAN Spa Standard that defines an ASEAN standard while being respectful of cultural diversity and traditional heritage has been drafted for ASEAN Standards.
