“60 Years of Pride – The Journey of Thailand’s Sustainable Tourism” includes a number of historic images of the TAT offices, Thailand and Bangkok in the 1960s. The highlight is a montage of the visit by King Bhumibhol Adulyadej the Great (Rama IX) to the TAT offices and the full text of his address to the audience.
The bilingual Thai-English book also pays tribute to the TAT’s former Governors, highlights the many marketing campaigns; such as, the Visit Thailand Year, Amazing Thailand, Thailand: Happiness on Earth, Thailand Grand Invitation, Unseen Thailand, and Open to the New Shades, and cites the awards and accolades TAT has won over the years.
