Huot Hak, Minister of Tourism, presided over a working discussion with a Chinese delegation led by Sun Guizhen, President and Secretary-General of the China Transport Services Association, during their participation in the Cambodia Tourism Marketplace 2026 (CTM 2026 Mini-Series).
The meeting brought together senior leaders from the ministry and representatives from Cambodia’s tourism private sector, including Lu Meng, Co-Chair of the Tourism Working Group; Din Somethearith, President of the Cambodia Tourism Federation; Hy Sothea, President of the Cambodia Hotel Association; Thourn Sinan, Chairman of the Pacific Asia Travel Association Cambodia Chapter; and Jean-Claude Dhez, President of the Cambodia Spa and Wellness Association, along with representatives from 17 Chinese companies.
During the discussion, Hak highlighted Cambodia’s Pilot Project Free Visa initiative, a four-month campaign designed to attract at least 500,000 additional Chinese tourists. He stated that both the government and the private sector are fully prepared to welcome Chinese visitors during the implementation period.
He also announced plans to lead a Cambodian delegation to Beijing on June 4 to officially launch the visa exemption programme and encouraged continued collaboration between Cambodian and Chinese private sector stakeholders in promoting tourism growth.
To support increased arrivals, Cambodia’s General Department of Immigration is preparing to deploy Smart Gates at Techo International Airport and Siem Reap Angkor International Airport to facilitate faster and more convenient entry procedures for travellers.
At the same time, Hak emphasised that Cambodia remains a safe and welcoming tourism destination, with strong security measures in place for both international tourists and investors. He reiterated the government’s firm commitment to combatting online scams through a Zero Online Scam Policy, strengthened cybercrime legislation, and nationwide enforcement operations.
Regarding service quality, he also highlighted the implementation of the “China Ready” mechanism, through which tourism businesses are assessed and certified to ensure high standards of service, convenience, and trust for Chinese visitors.
The Cambodia Tourism Marketplace 2026 (CTM 2026 Mini-Series) is organised through a partnership between the ministry , the Cambodia Tourism Federation, and the Pacific Asia Travel Association Cambodia Chapter. Under the theme “Cambodia to the World,” the year-long initiative aims to position Cambodia as a competitive global tourism destination through monthly promotional events, destination showcases, and business-to-business networking.
Source & Photo Credit: Khmer Times
