Vietnamese cuisine among top 10 most popular on Instagram

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A banh mi filled with stewed pork thigh on Huynh Van Banh Street, HCMC.
Photo by VnExpress/Thien Chuong.

Vietnamese cuisine was the world’s ninth most popular on Instagram in 2020, reaffirming its rising popularity among food lovers, a study found.

There were 2.84 million #Vietnamesefood tags posted on Instagram, the world’s largest photo sharing network, last year, according to the study released this week by New York-based foodie magazine Chef’s Pencil.

It analyzed Instagram tags to reveal what cuisines and foods were trending around the world as shared by millions of foodies via the online platform.

Research showed Japanese food ranked highest with about 15.5 million related tags, followed by Italian dishes with 14.7 million tags and Indian cuisine with 8.5 million.

Apart from Italian and Mexican cuisine, which came sixth, the top 10 Instagram hits comprised Asia staples.

A survey conducted among 250 chefs by Chef’s Pencil last year ranked three Southeast Asian countries including the Philippines, Thailand, and Vietnam among the world’s five most underrated foodie destinations.

“The chefs we interviewed felt these three cuisines, and pretty much all of Southeast Asia, deserve more respect and higher recognition in the culinary world,” the magazine stated.

Read the full article at VNExpress:

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