Vang Vieng, Lao PDR

Vietnam among hottest destinations for US travellers in 2019

This photo taken on October 20, 2018 shows a tourist posing for a photo on a railway track passing through an old residential district in central Hanoi.
Photo: Nhac NGUYEN / AFP

Vietnam has been named among the top 10 hot destinations for US travellers in 2019 by the US Tour Operators Association (Ustoa), Vietnam News Agency (VNA) reported.

In an article themed “Where will US Travellers Explore In 2019? Top Trends, Destinations and Anniversaries” published on USA TODAY, Ustoa mentioned Italy as the most popular destination for travellers in 2019.

“The top 10 hot destinations for the coming year also included Iceland, which ranked second. It was followed by Japan, Vietnam, Australia, France, Spain, Colombia, Cambodia and Portugal,” it said.

The ranking was based on a recent survey conducted by PriceWaterhouseCoopers, the tour operator members of the Ustoa.

Vietnam has also entered the list of the top 10 off-the-beaten-path or emerging destinations by Ustoa members. Iceland again ranked first and Cambodia came in second. Other destinations are Croatia, Colombia, Portugal, Bhutan, Bolivia, Myanmar and Ethiopia.

“It is interesting to see five destinations — Iceland, Cambodia, Colombia, Vietnam and Portugal — appear on both the hot destinations and emerging destinations lists,” says Terry Dale, President and CEO of Ustoa.

“This tells us that off-the-beaten-path travel experiences continue to grow in popularity,” he said.

In a recent survey, 45 per cent of 21,500 global travellers said they want to be more adventurous in their choice of destinations in 2019 than they were in 2018.

About 82 per cent of Ustoa’s members is offering art and culture travel experiences. The art and culture category was the highest ranked experiential tour type last year based on sales volume.

In 2018, Vietnam is estimated to serve some 15.5 million-15.6 million foreign tourists and 80 million domestic travellers, generating 620 trillion VND (US$26.66 billion/RM109.9 billion) in tourism revenue.

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