TCEB pushes Phuket domestic MICE boost

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Pattanachai Singhavara, Director of the TCEB’s Southern Regional Office (4th from left) stands with Phuket Vice Governor Piyapong Choowong (4th from right) at the TCEB event to promote the MICE-support campaign. Photo: PR Phuket

The Thailand Convention & Exhibition Bureau (TCEB) has launched a campaign to help boost domestic MICE (Meetings, Incentives, Conferences and Exhibitions) business on the island.

The campaign, under the banners “Meeting in Thailand is safer” and “10 creative MICE routes”, aims to help reduce Phuket;s dependence on foriegn tourists, and follows the success of the TCEB’s campaign last year, explained Pattanachai Singhavara, Director of the TCEB’s Southern Regional Office.

Mr Pattanachai held a press conference in Phuket Town last Thursday (Nov 18) to raise awareness of the campaign, joined by Phuket Vice Governor Piyapong Choowong.

The Meeting in Thailand is Safer project was launched in 2020 has been well received, Mr Pattanachai said, resulting in spending in the economy of more than B237 million.

“In 2021, TCEB allocated a budget of B20mn and developed a system for requesting support to be fully digital through the platform, which is an easy way to apply for support through an e-MICE Marketplace. This helps to reduce the steps of organising an event,” Mr Pattanachai explained.

As of Nov 12, 2021, there had been 813 applications for support submitted through the online platform. “There are even more as of today. The events submitted will support over 1,000 jobs,” he added.

“According to our research, the economic impact of the Safe Thailand Conference Project [sic] from April 16 – September 30, 2021 showed that 43,530 people attended the events, which cost B63 million to organise,” Mr Pattanachai said.

“During that period 637 events were approved, resulting in 2,187 activities being held, creating a total direct and indirect economic impact of B119mn and creating 966 jobs, indicating that domestic symposiums are still considered a key tool in stimulating economic circulation and keeping the MICE industry ecosystem powered,” he noted.

“The TCEB therefore plans to further focus on the domestic MICE market, to reduce the risk of relying solely on foreign markets,” he said.

All events supported must fully comply with COVID-19 prevention measures, he added.

“In addition, the TCEB has recently developed marketing tools, such as the ‘10 Creative MICE Routes’ project, in collaboration with DMC Group [Destination Management Company] to design routes to create new business opportunities, stimulate and drive public and private organisations. to organise meetings, seminars and activities throughout the country under safety and hygiene measures,” Mr Pattanachai continued.

Read the full article at The Phuket News:

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