Vang Vieng, Lao PDR

How TCEB plans for Thailand to be ASEAN top dog of MICE

TCEB to Spotlight Venue Standard, Promoting Thailand as Asia’s MICE Business Hub.

Thailand Convention and Exhibition Bureau (TCEB) has revealed it has set plans in motion to enhance its five-year venue development model scheme (2019-2023) with the goal to keep pushing Thailand as the Asian MICE location.

Aiming to add more than 1,200 rooms by 2023, TCEB believes the plan will see Thailand become host to the largest number of MICE venues in ASEAN. Furthermore, Thailand Sustainable Event Management Standards: TSEMS will be launched this year in regard to respond to the world’s trend toward business operations with social and environmental concerns.

The new set up will build upon the success of the previous development model, which ran from 2015-2019, with 6 key strategies, including the development of Thailand MICE Venue Standard (TMVS) to conform to international standards, the development of MICE personnel knowledge, growing extant IT systems. This will be compounded by better marketing and public relations strategies and the “enforcement” of MICE venue standard in line with sustainability criteria.

Chiruit Isarangkun Na Ayuthaya (main image, centre), president of Thailand Convention and Exhibition Bureau or TCEB, divulged the importance of the TMVS to ensure that the local infrastructure is able to compete at an international level.

“Standardisation is a key element of trustworthiness and is a tool to assure the country’s readiness. It reflects the professionalism of Thailand’s MICE venue operators in regard to attracting events, as well as domestic and international organisers to choose industry-standard venues.

“Launched in 2014, the project has been warmly welcomed by venue operators. Thailand is the first in ASEAN to initiate MICE venue standard certification, and push forward as ASEAN MICE Venue Standards: AMVS.”

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