TAT unveils three-part strategy for ‘new normal’ tourism recovery

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The Tourism Authority of Thailand (TAT) has announced the outline to its strategy, admittedly still in the draft stages, to support the Royal Thai government’s easing business activities and restrictions. ‘BEST’ practices for tourism workers and visitors include digital technology to help track and trace.

The relaxation of the COVID-19 restrictions helps some tourism-related businesses while other venue operators must wait and continue to follow guidelines issued by the Department of Health, Ministry of Public Health, the TAT noted in a relaase.

Moreover, all international flights to Thailand are still banned until 30 June, 2020, due to the Civil Aviation Authority of Thailand (CAAT)’s announcement, the release added.

TAT GovernorYuthasak Supasorn said, “TAT is working actively with our tourism partners and other industry partners to monitor and identify opportunities. TAT has formulated a strategy to support domestic tourism first and learn from experience, so that Thai tourists feel confident about their first travel choices around the Kingdom after the situation of the COVID-19 eases.”

The TAT strategy so far has been outlined as follows:


To begin with TAT has identified basic truths of the new reality moving forward: To restart, the tourism industry must be under disease control measures until a vaccine is developed to prevent this disease. This will affect and change all behaviour and patterns of traditional travel and tourism activities starting from the aviation experience.

The Thai tourism industry has proved incredibly resilient over the years surviving countless negative experiences, but this time is the different because it is not only a domestic event, it is worldwide affecting valuable inbound international tourist markets.

Everything has to change to survive, and that is contingent on highly effective and adaptable disease control measures. Tourists must be provided every assistance, so they can protect themselves and also help protect others by preventing the spread of the virus to others.

Only the strongest will travel as tourists focus more on their health and safety. This means Gen Y or Millennials are expected to be the first to come back during any recovery period. Services must be adjusted to serve this group; who are self-assured, have high standards, expect new innovations to combat the health situation, and are concerned for family and friends once back home.

The so-called ‘new normal’ for Thai tourism focuses on less travelling, smaller gatherings, avoiding crowds and touching during the ongoing COVID-19 outbreak. New changes in Thai tourism are as follows:

All markets, both mainstream and niche markets, will be evaluated for opportunities. However, Thailand’s tourism industry is highly dependent on international arrivals and ultimately it will be consumers who decide if and when they feel comfortable enough to travel overseas.

On the operational level, products and services will all be adapted and with the number of potential clients greatly reduced.

Read the full article at The Phuket News: https://www.thephuketnews.com/tat-unveils-three-part-strategy-for-new-normal-tourism-recovery%C2%A0-76327.php

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