The Tourism Authority of Thailand has partnered Agoda to leverage the latter’s technology and marketing expertise to streamline the booking and payment process for participants in the government’s 20 billion baht (US$482 billion) TTogether domestic tourism stimulus programme.
The partnership is also supported by Ministry of Tourism and Sports, Fiscal Policy Office, Ministry of Finance, and Krungthai Bank.
As part of the initiative, the government will subsidise five million room nights at participating hotels by 40 per cent of room rates, limited to 3,000 baht per night, for up to five nights per person. From July 15, 2020, travellers can register to join the TTogether programme on the official website. Once registered, they can book via Agoda mobile app from July 18, 2020, 06.00.
For hoteliers, Agoda’s automation of processes will allow them to manage bookings more efficiently. Agoda’s technology simplifies participation in this initiative by making it easier to receive payment quickly for the room, and reducing manual steps in the eligibility verification process.
Read the full article at TTG Asia: http://www.ttgasia.com/2020/07/15/tat-ropes-in-agoda-to-promote-domestic-tourism/
