The Tourism Authority of Thailand (TAT) is launching a new tourism product, ‘Green-a-la-carte’, to build market awareness on ‘Green Tourism’ opportunities in Thailand.
The project is an extension of the TAT’s existing ‘7 Greens’ that planted the seed of green tourism activities in Thailand.
Ms. Thapanee Kiatphaibool, TAT Executive Director of Tourism Products Department, said. “It targets foreign free independent travellers (FITs) and domestic Thai tourists who have a special interest in Green Tourism.”
A total of 14 provinces nationwide will be highlighted by region:
North: Chiang Mai, Chiang Rai, and Lampang;
Northeast: Nakhon Ratchasima, Buri Ram, and Ubon Ratchathani;
Central Region: Bangkok, Ayutthaya, and Samut Songkhram;
East: Chon Buri and Trat;
South: Surat Thani, Phang-nga, and Phuket.
The initiative is supported by 25 green a la carte menus (in both print and e-book format) highlighting more than 150 tourist attractions and services in the 14 targeted provinces.
The print edition uses environmentally-friendly paper with 2,000 copies each in Thai and English. TAT is also producing 26 video clips that run between 2 to 3 minutes each.
A total of 37 strategic partners (hotels, tourist attractions and services), all of which are legally registered tourism establishments or operators, are participating in the project.
Read the full article at ThailandBusinessNews: https://www.thailand-business-news.com/environment/75228-tat-to-encourage-green-tourism-with-green-a-la-carte-product.html
