Tag Archives: rebranding

Vietnam to rebrand cultural tourism to earn revenue of US$130bil by 2030

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Cultural tourism is hoped to account for 20-25 per cent of Vietnam’s total revenue of about US$130 billion from tourism by 2030, according to a project to build a national brand for cultural tourism that was recently approved by the Ministry of Culture, Sports and Tourism. This is considered a step to concretise the development […]