The Apsara National Authority (ANA) is collaborating with the Tourism Ministry in holding a special training course for Siem Reap-Angkor area tour guides from June 7-16.
ANA director general Hang Pov said the training, involving 65 guides, was to improve the qualities of tour guides especially their knowledge of topics and locations.
The guides will also learn about new tourism products introduced in the Siem Reap-Angkor area, he added.
“Tour guides can be considered as diplomats and most influential in disseminating the value of Khmer culture and new discoveries and developments in the Angkor area.
“We want tour guides to cooperate with the travel agency of Apsara by managing tourists in a new way in the post-Covid-19 Angkor era.
Tourism Ministry secretary of state Pak Sokhom said the government was committed in taking Siem reap to greater heights in tourism through the 2021-2035 masterplan for Siem Reap’s tourism development.
“We are out to make Siem Reap a super premium destination and that tourist will stay longer than five days. The masterplan is crucial in achieving our ambition.
“The strategy is clear: develop new tourism services, promotion, and attracting more national and international tourists to visit Siem Reap,” he said.
Tourists’ spots and interesting locations, including Phnom Kulen National Park, tourist areas around the Banteay Srei temple, Angkor heritage site, Siem Reap city area and Tonle Sap Lake, he said, would be improved and upgraded.
Chhay Sivlin, president of the Cambodia Association of Travel Agents told Khmer Times yesterday that tourism services have not improved despite the high growth rate of tourism sectors.
“In some locations, investments are required, especially in Siem Reap.
“It can be challenging for some as they lack human resources and capital but tourism associations are helping by advising about loans available from the Ministry of Economy of Cambodia. The loans can help them modernise their services even better.
“Siem Reap is an important tourist destination and we must help restore its outlook as soon as possible to attract national and international tourists.
“We have to develop and promote new tourist destinations in Siem Reap to provide guests with new services and locations to visit. Natural ecosystems must also be promoted on the tourist map,” she said.
The Ministry of Tourism’s masterplan aims to create 900,000 jobs, see seven million tourists visiting Siem Reap by 2035 and netting about five billion dollars.
In 2023, the construction of the new Siem Reap International Airport would be completed and can accommodate 10 million passengers in 2030 and 20 million by 2050.