Vang Vieng, Lao PDR

Q2 Traveler Insights 2023

Traveler confidence continues to grow

Expedia Group first-party data and research shows that travelers are eager to make up for lost travel opportunities in 2023. Q1 showed strong search increases as travelers continued to plan for mid-year getaways and many Asia Pacific (APAC) destinations opened. Dig into the latest data to better understand traveler behavior and inform your advertising strategy. 

Download the insights to learn key Q2 2023 highlights, including:

  • Searches grew across all regions, with strong increases from U.S. to APAC destinations
  • Travelers continue to plan farther ahead, with the strongest increases in the 91- to 180-day search window
  • Warm weather destinations grew in popularity, as travelers looked towards mid-year getaways
  • Consumers are eager to make up for lost travel opportunities, and are backing this with travel budgets  

Source: Expedia Group Media Solutions

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