Leveraging Wellness to sustain & advance Hospitality in the Covid-era

Country: International
Pages: 12

License: Read Here

In 2017, the global wellness economy was identified as a USD 4.5 trillion industry by the Global Wellness Institute, with hopeful predictions of strong growth and greater expenditures in the years to come. As tourism continued to grow worldwide, the years that followed saw a boom in wellness, with the industry, which includes wellness tourism, traditional and complementary medicine, nutrition, physical activity, mental wellness, wellness real estate, personal care and beauty, workplace wellness, spa economy, and thermal mineral bathing, growing at almost twice the rate of global economic growth between 2017 and 2019.

Yet by 2020, the world was plunged into a pandemic unlike any seen in over a century, hitting health, education and income in such a way that human development declined for the first time since 1990. Affecting every aspect of life worldwide, countries have faced ongoing waves of viral transmissions that have remained both chaotic and predictable. Last year saw the highest excess death rates in some Western countries since World War Two, and never before in recent memory has the health and wellbeing of so many people declined so rapidly and simultaneously.

This paper sets out to identify how the emergence of late and post-coronavirus era travel and the understanding around health and wellbeing are changing and becoming more significant than ever, as well as to explore how the hospitality industry can leverage this growing interest to sustain and advance service offerings in resilient and effective ways over the next decade.

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