The Lao Thiao Lao marketing campaign kicked off on 11 September at a launch event in Vientiane, demonstrating how the public and private sectors are coming together to boost domestic tourism against the backdrop of the global Covid-19 pandemic.
This public-private partnership brings together the Ministry of Education and Sports (MoES), the Ministry of Information, Culture and Tourism (MICT), the Lao National Chamber of Commerce and Industry (LNCCI), and leading tourism and hospitality businesses to support the promotion of domestic tourism, with the LNCCI taking the lead with its implementation.
“This is a unique way in which the public and private sectors have joined together to co-finance a tourism marketing campaign,” said LNCCI board member Inthy Deuansavanh, who is spearheading the Lao Thiao Lao campaign for the LNCCI.
Mr. Deuansavanh, who is the founder of Green Discovery Laos and the Inthira Hospitality Group, explained, “The campaign will be a largely online, aiming to promote some of the great special offers that are currently available and inspire young Lao people’s sense of adventure to visit some of the amazing destinations around the country.”
Working with key influencers and utilizing online advertising and destination promotion videos, the campaign will also feature online competitions to engage and inspire with prizes including free holidays to some of the featured destinations.
The Skills for Tourism Project (LAO/029), a project implemented by the MoES and LuxDev (the Luxembourg Development Cooperation Agency), is providing the initial financial support for the Lao Thiao Lao campaign. The LNCCI aims to raise additional funds from the private sector through a range of sponsorship and partnership packages to encourage businesses to contribute financial and in-kind donations towards the campaign.
Read the full article at The Laotian Times: https://laotiantimes.com/2020/09/13/lao-thiao-lao-campaign-launched-to-boost-domestic-tourism/