Company contributor Mekong Tourism Office

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The Greater Mekong Subregion (GMS), comprising Cambodia, Guangxi Zhuang Autonomous Region and Yunnan Province in the People’s Republic of China, the Lao People’s Democratic Republic, Myanmar, Thailand, and Viet Nam, has diverse natural and cultural attractions, vibrant cities, and unrivalled hospitality that each year create countless memorable experiences for visitors. But what really makes the GMS stand out as a world-class destination are the people that live here and the people that visit. The GMS is full of voices with engaging stories.

People’s affinity for travel remains strong and durable despite the pandemic. According to a recent global survey, 78% of respondents planned to travel in the near future. Many will be seeking family vacations, romantic getaways, and culinary experiences. Nature-based experiences in un-crowded settings are sought by most market segments, while younger travellers are expected to lead the recovery in urban areas. There is also strong demand for travel with purpose. Sixty-eight per cent of future travellers will support brands that have sustainability policies and 72% in- tend to visit places where their spending benefits local economies.

After more than a year of online meetings and work from home arrangements, many travellers will combine vacations with working remotely As more people plan post-pandemic travel the GMS wants to tell the world what is being done by government and private enterprises to re-start tourism safely and sustainably, and that the GMS has not lost what makes it such an attractive place to visit. This toolkit was created to help GMS tourism stakeholders produce and communicate such messages. 

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