Tourism & the Future of GMS Heritage

11-12 June 2014, Mandalay, Myanmar

What is the Mekong Tourism Forum?

mtf2014The Mekong Tourism Forum is the flagship annual gathering for the six-nation Greater Mekong Sub-region (GMS). Since 1996 the MTF has provided a platform for stakeholders in the tourism industry to discuss the development and promotion of travel to, from and within the GMS. The MTF is inclusive, interactive and results-oriented, encouraging all participants to work together to effectively market the GMS as a single destination.

The Mekong Tourism Forum 2014 will be held under the theme of “Tourism & the Future of GMS Heritage”. The forum focus will be on the importance of protecting and conserving the natural and cultural heritage of the GMS for future generations.

Six Nations, Three Common Goals

The Mekong Tourism Forum works to achieve three main objectives:

1. to raise the profile of the Greater Mekong Sub-region GMS) as a single tourist destination
2. to provide an industry-wide platform for the public and private sectors to address sub-regional tourism issues
3. to expand marketing networks and opportunities for promoting the GMS and its stakeholders, pool collective resources and create intra-industry synergy

Who Should Attend?

The Mekong Tourism Forum presents the best annual opportunity for those in the GMS tourism industry to meet and discuss travel issues related to the region.

You should attend if you aim to:

• Gain knowledge of tourism development in the Greater Mekong Sub-regionmtf-2014-2
• Exchange ideas and discuss a framework for action with business counterparts in the industry
• Follow up on joint marketing promotions with support from top-level officials and influential regional decision-makers
• Network with key government and carrier representatives, tour operators and hoteliers as well as
outbound travel agents from major source markets
• Influence the direction of tourism development

Network and Negotiate

The Forum enables delegates to meet, mingle, network and negotiate with:
• High-level government officials and representatives of national tourism organisations (NTOs)
• Government officials and representatives of international organisations involved in the development of the GMS
• GMS-based entrepreneurs, investors and financiers
• Hoteliers, tour operators, ground transportation providers and tourism facilitators
• Representatives of airlines serving or planning to serve the GMS
• Outbound buyers and tourism supp

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