“The Rise of the Chinese Traveler: Optimizing the Impacts for the GMS”

Since 1996, the MTF has provided a platform for stakeholders in the tourism industry to discuss the development and promotion of travel to, form and within the GMS. The MTF is inclusive, interactive and result-oriented, encouraging all participants to work together to effectively market the GMS as a single destination.

The MTF 2013 will be held under the theme “The Rise of the Chinese Traveler: Optimizing the Impacts for the GMS”. The forum focus will be on today’s tremendous Chinese outbound travel market and what effect the increasing stream of Chinese travelers is having on the Mekong region. This one-day, focused event will examine and explore the how the GMS travel industry can collectively attract, serve and sustain this important demographic segment, while at the same protecting it’s valuable assets.

The MTF 2013 will be held at the Guilin Lijiang Waterfall Hotel, Guiling, Guangxi, China on Wednesday, 19-20 June 2013.

About Guilin

guilinWith a history of 2000 years, Guilin is a famous scenic and historical city in China. Its beautiful landscape is regarded as one of the best in the world. Guilin is located in the northeast part of Guangxi Zhuang Autonomous Region. It is situated in subtropical zone with warm climate and its average temperature is around 19Co. downtown area of the city is 50 square kilometers. Its population is 4.76 million with 680,000 ethnic minorities including Zhuang, Yao, Hui, Miao and Dong. The Han nationality is the majority taking 85.2%.

Tourism resources: Guilin city is located at the southwest part of Nanling Mountain, which has an altitude of 150 meters with well-known topography of karst formation. The rocks of this type with wind erosion for several hundred of million years have formed protruding hills. A river circles the city with amazing caves and beautiful stones.  The tourism industry in Guilin plays an important role in China’s tourism industry. The beautiful sights make Guilin one of the stops of the golden tourist route (Beijing, Xi’an, Shanghai, Guilin and Hong Kong). Tourism is the main industry in Guilin. In recent guilin2years, as a result of the development of the city as a whole, many sightseeing spots have been renovated and beautified. Besides, tourism in the surrounding counties is also fast catching up, making the city more charming and attractive.

The New City: In 1998, with the permission by the State Council, a mega-project called the New Guilin started. The renovation programme lasting three years embarked upon 88 projects. Among them, 59 main projects have been completed. 19 bridges with unique design were built up. These bridges like rainbow connect the west to the east and the south to the north of the city. The renovation has been in harmony with Guilin’s landscape and is attracting more tourists to the city. Environmental protection: With excellent air quality all year round, the city meets the first class level of air standard stipulated by the nation. The green coverage reaches 39.5%. Green land per person is 7 square meters. Guilin’s city environmental quality is continuously awarded the first one among 46 main cities in the National City Environment Quality Evaluation. The environment project – “Two Rivers and Four lakes” has guilin3made the entire city itself as an integrated tourist attraction, besides, it has improved Guilin’s ecological environment basically and functionally.




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