China embraces rural tourism boom amid COVID-19

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Buildings are reflected in the water in Tianpudawan, a traditional village in Tianpu township of Xinxian county, Central China’s Henan province, on April 22, 2021.
Photo: China Daily

China is in the middle of a rural tourism boom amid the COVID-19 pandemic, CNN reported on Tuesday.

Chinese-owned, one of the world’s largest online travel agencies, said that by March 2021, rural tourism trips in China had increased by more than 300 percent year-on-year, CNN said in a report.

In recent days, Chinese tourists are heading not just to domestic historic and natural wonders – some are looking for something a bit different, like spending a day picking mulberries, watching rice grow, fishing by the seaside and eating home-grown food, the report said.

The rapid growth in rural tourism isn’t just the result of the pandemic or rapid urbanization in China. It’s also a major government policy of revitalizing rural areas, which involves supporting poor citizens in the countryside through a program of poverty alleviation, the report explained.

The massive program, it said, involves a lot of spending, loans and public works designed to lift every citizen in the country out of absolute poverty.

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