Big Data in Cultural Tourism – Building Sustainability and Enhancing Competitiveness

Big Data in Cultural Tourism – Building Sustainability and Enhancing Competitiveness The use of big data is becoming increasingly important across the tourism sector and the value chain. With this publication, UNWTO intends to provide a baseline research on using big data by tourism and culture stakeholders, in order to improve the competitiveness of cultural […]

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Rebuilding Tourism for the Future As we look at the first quarter of 2022 and forward to the months ahead, we’re even more optimistic as travel intent is surging, search windows are lengthening, and travelers are investing in meaningful trips. In this latest quarterly trend report based on our first-party Expedia Group data and custom […]