The Ministry of Tourism and the Ministry of Foreign Affairs and International Cooperation continue to enhance their cooperation under the principle of a single dynamic stakeholder to promote Cambodia’s reputation on the international stage and showcase the Kingdom’s tourism potential through all Cambodian embassies and consulates abroad.
With the high approval of Prime Minister Hun Manet, and with the permission of Prak Sokhonn, Deputy Prime Minister and Minister of Foreign Affairs and International Cooperation, Huot Hak, Minister of Tourism, yesterday held an insightful and constructive working discussion with 43 Cambodian Ambassadors, Permanent Representatives to international organisations, and Consuls General stationed abroad.
The meeting focused on strengthening cooperation in the tourism sector to promote Cambodia’s image globally, diversify tourism markets, and enhance the Kingdom’s presence through diplomatic missions worldwide.
Participants exchanged in-depth views on new strategies to attract international visitors and build resilience to respond to the current rapid, complex, and unpredictable geopolitical landscape. Discussions emphasised expanding promotional efforts to highlight Cambodia’s diverse tourism offerings, including cultural and historical tourism, nature-based tourism, and coastal destinations.
The meeting also underscored the importance of promoting Cambodia’s traditional culture, religion, cuisine, the warmth of the Cambodian smile, and Khmer identity—core elements that define the Kingdom’s uniqueness. In addition, attention was given to presenting Cambodia’s dynamic investment opportunities, underpinned by lasting peace and political stability, as key factors supporting sustainable tourism growth and international confidence.
Source: Khmer Times
