Cambodia Tourism Marketing Council to Launch End-April

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Bayon temple, Siem Reap. Source: 'TTG Asia'

Bayon temple, Siem Reap. Source: ‘TTG Asia’

TTG Asia reports that a centralised tourism marketing and advertising council is set to launch by end-April to help Cambodia achieve its target of seven million visitors by 2020.

Tourism minister Thong Khon said the council’s main aim is to promote Cambodia to the international market through campaigns and initiatives, and also encourage the private sector to market and advertise the destination.

Khon added that the tourism industry is a vital economic pillar for the country, with the target of seven million visitors translating to an estimated revenue of US$5 billion and more than one million direct jobs.

A five-year tourism master plan has also been developed, the minister revealed.

Full story at TTG Asia.

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