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Bangkok, 18 May 2023 – The Tourism Authority of Thailand (TAT) has signed a Memorandum of Understanding (MoU) with Bitkub Blockchain Technology to cooperate in further developing the Bitkub Metaverse as part of the TAT’s ongoing strategy to leverage technology and innovation to transform Thai tourism to be Smart Tourism.

Under the MoU, TAT and Bitkub Blockchain Technology will cooperate in promoting Thai tourism through the Bitkub Metaverse. This will be further developed to include an information centre on Thai tourism, while promoting tourist landmarks and year-round travel experiences that simulate real-world tourist attractions and destinations with 3D images and videos.

Web 3.0 technology and the application of digital assets will be utilised to promote a new dimension of tourism, thus creating a new virtual world in the metaverse that combines NFT (Non-Fungible Token), Blockchain, Crypto, XRB Token, and other technologies in one place. Tourists can use digital vouchers and NFT to enjoy a virtual travel experience and shop for tourism products and services in the real world.
Ultimately, Thai and foreign tourists will be inspired to travel more around Thailand after enjoying their virtual experience.

TAT’s innovation approach on digital tourism included the ‘Amazing Thailand Metaverse: Amazing Durian’ project in April 2022, the ‘Thailand Travelution 2022’ event in November 2022, and two seasons of the ‘Amazing Thailand NFTs’ tourism experience in 2022 and 2023.
Source: https://www.tatnews.org/