Travel Impact Newswire was founded in August 1998 by Imtiaz Muqbil, Executive Editor, to fit a wide-open market niche between the fluffy travelogues of the consumer media and the specialised industry coverage of trade publications. Covering the Asia-Pacific travel industry since 1981, Muqbil saw a clear need for travel industry executives to be given strategically-important information, especially for future planning, product development and market analysis. While mainstream consumer and trade media report the spot news, Newswire takes a much more analytical, long-term perspective that focuses on both what-next as well as what-if.