Sirima Eamtako has more than two decades of professional experience in travel trade journalism, public relations, marketing communications, brand management and business development. And, as the media world has gone increasingly online, she’s moved into the arenas of branded online newsroom and online content management. Seeing the world as her oyster, Sirima loves travelling, and has visited many countries around the world to broaden her personal and professional horizons. Never one to back down from a challenge, she believes life is about taking risks, and making your own luck. Sirima started The Amiris back in August 2011 .